BKNG vs CMCSA: SPOTLIGHT Buys vs MONITOR Signals
How did Booking Holdings (BKNG) and Comcast (CMCSA) fare under JumpstartSignal's 5-stage screening pipeline across our full 2012–2025 walk-forward backtest? We flagged BKNG 2 times (2 signal days, first signal in 2013) and CMCSA 26 times (544 signal days, first signal in 2012). Every entry price, return, and SPY comparison below is from the frozen backtest snapshot.
📌 Note: CMCSA only ever reached our MONITOR watchlist tier, it was never promoted to a SPOTLIGHT or OPPORTUNITY buy signal. BKNG did reach SPOTLIGHT or OPPORTUNITY. That asymmetry is the story of this comparison.
Head-to-Head Stats
BKNG ✅ OPPORTUNITY Booking Holdings · Consumer Discretionary
CMCSA 📌 MONITOR Comcast · Communication Services
Per-Signal Returns
Each bar below shows the best return from one signal cluster, held from the entry date through Feb 1, 2026. The SPY return over the same period is shown alongside each entry, alpha is the gap between the two.
BKNG Signal Clusters
| Entry Date | Entry Price | Return | SPY Return | Alpha vs SPY |
|---|---|---|---|---|
| Apr 12, 2013 | $29.18 | +584% | +439% | +145% |
| Feb 12, 2014 | $48.95 | +308% | +363% | -55% |
CMCSA Signal Clusters
| Entry Date | Entry Price | Return | SPY Return | Alpha vs SPY |
|---|---|---|---|---|
| Apr 26, 2012 | $10.52 | +183% | +524% | -341% |
| Jun 12, 2012 | $10.43 | +185% | +562% | -377% |
| Mar 25, 2013 | $14.72 | +102% | +452% | -350% |
| May 1, 2013 | $14.84 | +100% | +440% | -340% |
| Jul 15, 2013 | $15.46 | +92% | +405% | -312% |
| Sep 17, 2013 | $15.56 | +91% | +400% | -308% |
| Feb 12, 2014 | $19.28 | +54% | +358% | -303% |
| May 7, 2014 | $18.43 | +61% | +347% | -285% |
| Aug 19, 2014 | $19.74 | +51% | +321% | -270% |
| Sep 3, 2014 | $19.87 | +50% | +316% | -266% |
| Dec 1, 2014 | $20.33 | +46% | +307% | -260% |
| May 4, 2015 | $21.56 | +38% | +289% | -251% |
| Jun 4, 2015 | $21.53 | +38% | +292% | -254% |
| Mar 18, 2016 | $22.01 | +35% | +296% | -261% |
| Jun 22, 2016 | $23.38 | +27% | +285% | -258% |
| Nov 28, 2016 | $25.70 | +16% | +262% | -246% |
| May 7, 2019 | $33.60 | -12% | +164% | -176% |
| Jun 14, 2019 | $33.41 | -11% | +163% | -174% |
| Oct 25, 2019 | $36.15 | -18% | +148% | -166% |
| Nov 14, 2019 | $36.23 | -18% | +143% | -161% |
| Jan 10, 2020 | $36.03 | -17% | +130% | -147% |
| Feb 7, 2020 | $35.77 | -17% | +124% | -140% |
| Apr 29, 2021 | $46.19 | -36% | +76% | -111% |
| Jun 1, 2021 | $46.39 | -36% | +75% | -111% |
| Aug 4, 2023 | $39.06 | -24% | +58% | -82% |
| Jan 19, 2024 | $38.26 | -22% | +46% | -68% |
What This Teaches
Signal frequency is not opinion; it's the pipeline firing or not firing against the same rules. Over the 2012–2025 window, CMCSA triggered entries 26× versus 2× for BKNG. The lesson here isn't that one company is better than the other; it's that the template is tuned for a specific kind of setup and this pair shows which stock's price behaviour kept offering that setup.
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FAQ
Did JumpstartSignal ever buy CMCSA?
No. CMCSA only ever cleared our weekly MONITOR tier, a watchlist of stocks matching some but not all of our buy criteria. MONITOR signals are published for research context, not executed as trades; only SPOTLIGHT and OPPORTUNITY signals enter the backtested portfolio. BKNG, by contrast, did reach SPOTLIGHT or OPPORTUNITY in our pipeline; that asymmetry is the core story of this page.
Is BKNG or CMCSA a better momentum stock?
These two are not directly comparable as momentum buys. BKNG reached our buy tiers and averaged +45% alpha per buy signal across 2 clusters. CMCSA only ever cleared the MONITOR watchlist (26 clusters, never promoted to a buy), so it has no buy-tier alpha. MONITOR signals are watch-only and not comparable to executed buy signals.
When did JumpstartSignal first flag BKNG?
Apr 12, 2013 at an entry price of $29.18 (SPOTLIGHT or OPPORTUNITY buy signal). That signal has returned +584% held to the snapshot date, versus +439% for SPY over the same period.
When did JumpstartSignal first flag CMCSA?
Apr 26, 2012 at an entry price of $10.52 (MONITOR watchlist tier only). That signal has returned +183% held to the snapshot date, versus +524% for SPY.
Does this mean one stock is a buy and the other isn't?
No. Historical signal frequency and past returns are not buy recommendations. Our pipeline identifies entries that would have matched the template historically. Past performance does not guarantee future results. Use these pages as methodology research, not investment advice.
Where does the underlying data come from?
All entries on this page come from the R30 walk-forward validated backtest covering 2012-2025 (the 'seo_active' snapshot in our golden archive). Entry prices, returns, and SPY comparisons are computed from end-of-day OHLCV and frozen at snapshot time. See our methodology for details.